NEW YORK — Hershey has a sudden hankering for protein, with plans to add jerky to its lineup.
The maker of sugar-high-inducing treats like Reese’s, Kit Kat and Twizzlers says it’s buying Krave Jerky for an undisclosed sum. Krave, based in Sonoma, Calif., positions itself as a premium jerky with no artificial ingredients and comes in flavors like black cherry barbecue, basil citrus and lemon garlic.
Michele Buck, president of Hershey North America, said in a phone interview with The Associated Press that the company plans to continue expanding its offerings across the “snacking continuum.” through acquisitions and in-house development. While The Hershey Co. is already a strong player in sweet treats, the Krave deal is intended to give it a foothold in snacks people see as healthy fuel.
