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Apple Inc. sent out invitations to a March 9 event in San Francisco, where it will unveil details for the release of the Apple Watch, a person with knowledge the matter said.

CEO Tim Cook last month said the smartwatch will ship in April. The device is the first new gadget line to debut under Cook since he took over the helm at Apple, as he seeks to push the Cupertino, Calif.-based company into new segments. Apple hasn’t given much information about the gadget’s battery life or how much models will cost, other than $349 for the basic version.

“Spring forward,” reads the invitation to the event, to be held at the Yerba Buena Center for the Arts Theater at 10 a.m. The headline refers to the annual switch to daylight saving time, when Americans move their clocks and watches forward by one hour. This year, the time shift begins March 8, a day before Apple’s event.

The event’s focus will be the Apple Watch, the source said.

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