Touting “more deals than Black Friday,” online retail giant launched its sale-heavy Prime Day early this morning, gaining a little competition from discount retailer in the process.
Amazon’s 24-hour sale, which marks the site’s 20th anniversary, is intended to highlight Prime, the company’s subscription-based service via “Prime Exclusive Deals of the Day,” and the limited-time and limited-stock “Lighting Deals.”
Among the sales Amazon that it would offer were a 40-inch LED TV for $115 and a Chromebook laptop for $199. By Wednesday morning, the Prime included Bose headphones for $79.99 and iRobot Roomba for $249.99 as well as a smattering of other items such as airplane seat belt extenders and beer koozies.
The deals are exclusive for members of Amazon’s Prime service, which runs $99 annually. The company was offering 30-day trials on Wednesday.
Amazon’s promotional sale to boost its Prime business did not come without competition.
Walmart on July 15 posted more than 2,000 “rollback” deals on its website. The sales prices were expected to last for 90 days.
Earlier this week, online sale in a .
“We’ve heard some retailers are charging $100 to get access to a sale,” officials wrote in the post. “But the idea of asking customers to pay extra in order to save money just doesn’t add up for us.”
Alicia Wallace: 303-954-1939, awallace@denverpost.com or twitter.com/aliciawallace
