ap

Skip to content
Wheaties is partnering with a craft brewery to make a beer.
Wheaties is partnering with a craft brewery to make a beer.
PUBLISHED: | UPDATED:
Getting your player ready...

NEW YORK — Wheaties says it is partnering with a craft brewery to create a limited-edition beer.

The 16-ounce cans will be available only in the Minneapolis-St. Paul market starting Aug. 26, according to Wheaties parent company General Mills.

It’s not clear what makes it Wheaties beer, besides being made from wheat.

General Mills says the beer will be called HefeWheaties in a nod to a German style of beer called hefe weizen, typically made with more than 50 percent malted wheat.

“We’re not saying it’s a breakfast beer, but we’re not saying it’s not,” said Ryan Petz, president of Fulton Brewery, the Minneapolis-based brewery that is making the beer.

RevContent Feed

More in Retail