Getting your player ready...
NEW YORK — NBCUniversal, following a potentially younger viewing audience wherever it goes, has placed a $200 million bet on fast-growing BuzzFeed.
The announcement from the division of cable giant Comcast Corp. on Tuesday comes not even a week after it made an identical investment in Vox Media, which runs the food blog Eater, SB Nation and Re/code.
Traditional broadcasters have scrambled to pick up viewers, especially millennials, as habits are reshaped by new technology that allows people to watch what they want, when the want to watch it.
As part of the investment, the companies will explore strategic partnerships across both organizations in the coming months.
