SAN FRANCISCO — Google is refining its famous logo as it prepares to become a part of a holding company called Alphabet.
The revised design unveiled Tuesday features the same mix of blue, red, yellow and green that Google has been using throughout its nearly 17-year history, although the hues are slightly different.
Google also invented a new typeface called Product Sans that is meant to resemble the simple printing in a grade-school book. It will replace a serif typeface that Google has been using in its logo for more than 16 years.
The E in the company’s name will remain slightly tilted to reflect Google’s sometimes off-kilter thinking.
Although this will be the sixth time that Google has changed its logo since Larry Page and Sergey Brin formed the company, this marks the most noticeable redesign since it dropped an exclamation point that appeared after its name until May 1999.
Google thinks its new logo will provide a more versatile identity, the company said in a Tuesday blog post.
