Snoop Dogg’s latest weed-centric business venture may sound familiar to those who visit .
The rap mogul is teaming up with entrepreneur Ted Chung to launch the media platform, which will feature original videos and “a”¯cross-section of cultural and lifestyle features, along with the latest cannabis policy, business, and economic news,” according to a news release.
Yep, it sounds a lot like the information that has been shared here in The Cannabist since late-December 2013, when we started to chronicle the and have been tracking the quickly evolving cannabis culture ever since.
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Snoop Dogg, who has branched into tech investing, announced the Merry Jane startup Monday at in San Francisco, where he shared one of the motivations behind the project: the chance to talk openly about marijuana use.
“There are so many people in the closet right now. … We’re a better world if everybody comes out of the closet and just admits that they like to smoke,” he said about Merry Jane.
And then he declared: “My name is Snoop Dogg and I’m a stoner.”
Merry Jane is backed by Snoop Dogg’s investment group and others. The site is set to officially launch in October, but people can sign up now for a chance to check out the beta site.
Snoop Dogg has kept in close contact with Colorado in the legal era, performing around the April 20 marijuana holiday and . He got involved in the . He also recorded a ahead of last week’s .
We’re intrigued by the Deflowered series of video interviews that will be on Merry Jane (check in at the 8:30 mark on the above video) and flattered that Snoop appears to be running with our theme.
Business ✨
— Snoop Dogg (@SnoopDogg)
