Interview with Sherry Stef, owner
Q: How did you get involved in this business?
A: When I was growing up, my grandmother was a seamstress and had taught me to sew — hand embroidery and crochet. After having some things embroidered, I thought I would like to get into the business. I talked to the previous owners for information, but decided, having a small child, I did not have the time or money. We stayed in touch and five years later they called, they were moving and were trying to sell the business. Three weeks later, I owned the business.
Q: What distinguishes you from other businesses in your category?
A: Owning a small business, I understand there is a limited budget. We will do a single item. We do not have a minimum order requirement and everything is done in house. I love working on those single items for that special gift for someone. I like to work with businesses to get their name and logo on apparel for people to see. This helps brand their business.
Q: What do you like best about your line of work?
A: Meeting so many new people and seeing small businesses grow. To know I’ve helped get their business’ name out there. To see a sports team wearing apparel that I’ve embroidered, and having people complement and asking where they can get it done. Having people call and tell me they have seen my work, that someone recommended me and they would love to have something embroidered.
Q: What is your business’ biggest challenge?
A: With the light rail construction and the closing of Sable Boulevard and now Alameda Avenue, I have so many customers saying they’re avoiding the area until it’s all done. Fearing heavy traffic on Chambers Road because of Alameda Avenue being closed, they are staying out of the area for the next six to eight weeks. I’m letting people know that all of the businesses in this area are still open and need their support now more then ever.
Q: Something people might be surprised to learn about you or your business:
A: Monograms To Go has been in business for 40 years. I have owned the business for the last 18 years. I not only offer embroidery, but also offer screen printing, vinyl and rhinestone designs.
Profile
Business: Monograms To Go
Address: 364 S. Chambers Road
Hours: 10 a.m.-5:30 p.m. Monday through Thursday, 10 a.m.-4:30 p.m. Friday, by appointment Saturday
Founded: 1978
Contact: 303-750-6112
Employees: 1
