Peanut butter and jelly. Laverne and Shirley. Peas and carrots.
And now, beer and ice cream.
Fort Collins-based New Belgium Brewery and Ben & Jerry’s Ice Cream announced a partnership in April that would bring us a new beer.
Now it’s expanded beyond the beer to include Ben & Jerry’s New Belgium Salted Caramel Brownie Ale, beer ice cream with salted-caramel swirls and fudge brownie bits.
The beer can be found in now in New Belgium folly 12 packs. The ice cream is sold in scoop shops.
In addition to being a new adventure in flavor, the collaboration is geared to raise awareness and spur activism surrounding climate change. The two companies will donate a portion of sales to “Protect Our Winters” or “POW,” which works within the snow sports community to fight climate change.
New Belgium’s activism put it in hot water with many residents of the northwestern Colorado coal mining town of Craig this summer. The company donated $9,080 to WildEarth Guardians — a Santa Fe-based environmental group that sued to stop the Colowyo mine expansion. Local bar and store owners, worried that the lawsuit would cost jobs, pulled New Belgium products from their shelves in protest.
