Fitness-tracking device maker Fitbit’s app was the most downloaded Christmas Day, a sign that many people couldn’t wait to set up their Fitbit trackers after unwrapping them. It also suggests that Fitbit trackers were a hot seller during the holidays, despite competition from Apple’s smartwatch and other wearable devices.
Last year, the Fitbit app ranked at No. 18 on Christmas Day and No. 15 the day after, according to research from Raymond James & Associates. While app downloads don’t necessarily mean a tracker was sold, analyst Tavis McCourt said it’s a “good measure of relative sales success.”
But like a new gym membership, there is still the question of how long people will remain dedicated to their fitness trackers. Endeavour Partners estimated this year that about a third of trackers get abandoned after six months.
