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How big is the gig economy, a.k.a. the sharing economy or the on-demand economy? Whatever you call it, it’s growing. A poll, by Time, the Aspen Institute’s Future of Work Initiative and PR firm Burson-Marsteller, says 44 percent of U.S. adults who are Internet users have participated in it, and 22 percent have offered goods or services in this economy. Some numbers: 22 percent of U.S. adults have participated in ride-sharing; 19 percent have been involved in services like Airbnb; and 17 percent have used a service platform like TaskRabbit.
