BOULDER — The University of Colorado believes the Republican presidential debate it hosted in October was the largest media event in the campus’s 140-year history — and says it has the numbers to back it up.
A university-commissioned analysis found the debate’s publicity value to be between $4.1 million and $4.2 million, well above the $764,102 that the university spent to host 14 Republican presidential hopefuls on Oct. 28 at the Coors Event Center.
Hill+Knowlton Strategies, a global public relations firm based in New York City, estimated that CU earned $3.87 million in media value based on articles that mentioned CU by name and gave some detail about the university, according to a summary report compiled by CU.
CU also earned $250,000 to $332,500 for a short, scene-setting clip of the campus, the university seal, the Flatirons and a Ralphie statue shown during an introduction to the debate, which was broadcast by cable business news network CNBC.
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