NEW YORK — Basking in the fanfare over its all-day breakfast menu, McDonald’s is pushing its operational limits by testing the addition of another morning favorite to the lineup: the McGriddle.
The world’s biggest burger chain plans to start offering an expanded all-day breakfast menu that adds McGriddle and biscuit sandwiches in 72 restaurants in Tulsa, Okla., starting Monday.
The test comes after customers complained about the absence of the McGriddle when McDonald’s launched a limited all-day breakfast menu in October. McDonald’s expects the test to last for two to three months before deciding how to proceed.
McDonald’s is riding high from its biggest quarterly U.S. sales jump in nearly four years. The Oak Brook, Ill., company said this week that sales rose 5.7 percent in the last three months of 2015, boosted by its all-day breakfast menu and unseasonably warm weather.
Now, McDonald’s restaurants in Tulsa will try offering the more expansive breakfast menu around the clock.
Currently, restaurants offer breakfast sandwiches made with either biscuits or English muffins, depending on regional preferences. About 80 percent offer McMuffin sandwiches, with some areas in the South offering biscuits.
The addition of McGriddles and biscuits to the all-day menu could prove to be too much of a strain, especially at a time when McDonald’s has said it’s trying to simplify operations to improve order accuracy and speed.
