will release his first-ever line of regulated marijuana products in throughout Colorado on April 20, the rapper and cannabis chain jointly announced this week.
The MC s Khalifa Kush cannabis strain, first made popular by , will be a cornerstone of RiverRock s collaboration with Khalifa. Because California s medical marijuana dispensaries remain unregulated, Khalifa s Colorado venture with RiverRock is his first cannabis product outing in a regulated market.
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These products have taken years to perfect, Khalifa said in press materials. I m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.
RiverRock management said they ve talked with a number of entertainers and celebrities in the last couple years about possible collaborations.
We had a lot of conversations and meetings with a lot of different folks, but we really, really got along with Wiz and his team and his complete dedication to the plant, Norton Arbelaez, RiverRock s chief legal officer, told The Cannabist. He s one of the loudest spokesmen of the plant s virtues and benefits, and it was a good fit.
RiverRock s 4/20 debut of its Khalifa-curated product will include cannabis flower and concentrates, the company said. But because federal law prohibits cannabis from legally crossing state borders, RiverRock couldn t just ask the Cookie Co. 415 for clones of their Khalifa Kush mother plants. The Colorado pot shop chain had to do its best to recreate the strain, which is a particular phenotype of OG Kush, Arbelaez said — with Khalifa s hands-on help, of course.
We had to start from seed, Arbelaez said. He had to come out and try it, give it his blessing. It was a very arduous process … In the Chemdawg-Lemon cross, (Khalifa) likes it more lemon-y, he likes it more on the terpene, pine-y side instead of on the earthy side. It s a rare phenotype, but we found one that closely approximates it so he could give us his blessing.
He likes to be relaxed but energized, he says, Arbelaez said of Khalifa s weed preferences.
Khalifa already has a couple Colorado shows scheduled (but not-yet-announced) for Colorado on 4/20 week, Arbelaez said — and RiverRock will then host an in-store event to help launch the collaborative product line.
Khalifa s not the only rapper using his likeness to sling legal weed in Colorado. Snoop Dogg announced , a product of Colorado marijuana company LivWell, in November 2015.
