Advertisers for Super Bowl 50 paid a record $5 million per 30-second spot. The cost has increased by an astounding 75 percent over the past decade. The price is worth it, sponsors figure, to reach one of the few remaining mass audiences in all of media. Super Bowl XLIX in 2015 set a record for viewership, with an average of 114.4 million viewers, according to Nielsen. This year, advertisers leaned heavily on celebrity spokespeople. Among the famous faces making commercial pitches: Liam Neeson, Helen Mirren, Amy Schumer, Seth Rogen, Alec Baldwin, Dan Marino, T.J. Miller, Willem Dafoe and Marilyn Monroe. Puppies, out; Puppymonkeybaby, in. The Denver Post’s Super Bowl ad panel found the Doritos ultrasound spot the most divisive, the Bud Light spots most effective. Which worked for you?
