One of the cool parts about the fast-twitch digital news landscape is that it encourages your favorite artists to interact with fans on an intimate level, one that wouldn’t be viable without the guarantee of instant, widely disseminated internet coverage.
Remember Justin Bieber’s from his recent ?
is responsible for the latest fan-centric promo campaign. The singer announced she’d be debuting songs from her upcoming album, “Joanne,” in a miniature tour of American dive bars. Starting on Oct. 5, she’ll pop into dumpy watering holes in three different cities in the run-up to the new album. The other two shows are set for Oct. 20 and 27.
The tour is an homage to the singer’s beginnings performing in dingy bars in New York City and elsewhere across America. She also hinted that it fits her new album’s aesthetic, which she described “raw Americana,” about as far from the high-concept pop she’s known for as a Banana Republic.
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While it’s a good bet that NYC will among those three cities, the other two are anyone’s guess. Denver doesn’t have the profile of an L.A. or Chicago, but again, this thing is designed to be a viral hit rather than a city-wide curiosity. If Gaga comes to town, Denver’s dive bar street corner will be just as choked as Chicago’s or L.A.’s, anyway.
Looking closer, Budweiser is the sponsor of the shows. The beer company recently threw a one-off “Not So Secret” musical festival in Denver in a push to battle back Coors in its own backyard. One thing that’d go a hell of a long way to ingratiate them to the Mile High City? Staging the performer of the Super Bowl 51 Halftime Show at , the only real choice for Gaga in Denver.
We won’t know for sure what the singer’s plans are until showtimes get closer, but do us a favor: If you see in a box in the or slung over your favorite booth at and it’s still a week before Halloween, shoot us an email, huh?
