Noted: Denver’s Altitude Digital said Monday that it to help the digital video-advertising firm roll out its .
The new financing, from and , is growth capital and is similar to venture capital funding. Growth capital tends to be used for a strategic move.
In this case, Altitude said it will use the funds for ARENA, a self-service platform that lets customers get rid of any middlemen and better manage their digital advertising inventory.
But the funding will also be used to continue growing the company, said a company spokesperson.
“The funding is to continue to build the technology, expand our operations and increase our international footprint. We have invested in building our data centers,” Frankie Cervantes, Altitude’s vice president of marketing.
Last year, Altitude Digital to grow the company.
The company now employs 75 in Denver and 85 company wide.
