Inone fell swoop, Denver’s . nearly doubles in size and gains anew CEO with its purchase of , a marketing software platform based in the United Kingdom.
The two companies combine officially Wednesday, according to new CEO Richarsd Jones, who cofounded EngageSciences in 2011. Jones replaces founder Scott McNealy, who when then-CEO Elaine Feeney resigned. McNealy remains Wayin’s chairman.
Our vision is to lead digital transformation in the market: We imagine a workplace where the Chief Marketing Officer and Chief Information Officer live together in harmony, Jones said via e-mail. He becomesCEO immediately and plans to move to Denver in August.
Financial terms were not disclosed. The companies say they complement each other quite nicely.Wayin offers tools to help marketers analyze the impact of real-time social media and networking. EngageScience offers a platform to build interactive marketing campaigns that attractconsumers and keep advertisers happy.
McNealy, best known for cofounding Sun Microsystems, picked Denver to be .The company has raised at least $42.5 million from investors since 2012.
Wayin, which employed 56 workers before the acquisition, remains headquartered in Denver. The bulk of Engage s 49 employees join Wayin but will remain in existing locations, which include London, New York, Santa Monica, Calif., Sydney, Australia and Dubai, United Arab Emirates.
