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Longmont’s Borrowed Boards brings Netflix-style rentals to board games

“Hobby game” business has grown into a $1.2 billion business in U.S., Canada

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Getting your player ready...
Longmont resident Alex Wheaton is launching a Netflix for board games: a subscription-based service that will curate and lend the latest and greatest in the ever-expanding world of board games.
Lewis Geyer, Daily Camera
Longmont resident Alex Wheaton is launching a Netflix for board games: a subscription-based service that will curate and lend the latest and greatest in the ever-expanding world of board games.

Subscription services exist for nearly every type of goods and services imaginable. There are monthly clubs for razors, underwear, organic produce, marijuana paraphernalia — even moss can be shipped to your front door on a regular basis.

Now, a Longmont man is hoping to add board games to the mix with his new rent-a-game company Borrowed Boards.

“It’s too expensive to be buying board games,” said Alexander Wheaton, who for now works as a warehouse janitor. “They cost between $30 and $120. So I thought, why can’t you just rent them like people rent movies?”

The “hobby games” business (board and card games) has grown for the past eight years, according to trade analysis magazine ICv2, and was worth more than $1.2 billion in the U.S. and Canada combined in 2016.

The popularity of such games is perhaps most evident on Kickstarter, where fundraising for them regularly outstrips other categories. The fifth most-funded product on the site is Kingdom Death: Monster 1.5, a tabletop horror game that has garnered more than $12 million to date from more than 19,000 backers. A dozen others have raised multiple millions, and more than 150 games are successfully funded per month on Kickstarter.

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