Lux, a step up from the previous highest-end option Premier, is now the the priciest Lyft option. While Premier offers high-end rides, Lyft Lux vehicles are described as premium rides and come exclusively in black. The Lux and Lux SUV fleet puts Lyftap ride options at six, the same number of options as Uber.
To get Denver ready for the new ride options, Cohen said Lyft has been recruiting drivers with eligible vehicles for the past few weeks.
“We’re really excited about this addition,” Lyft Denver General Manager Gabe Cohen said. “Itap been a big request for Denver and Boulder passengers for a while. And now anyone in the Denver area can request a Lux vehicle.”
Cohen said adding the two ride options reflects Lyftap goal of offering a ride for any situation a passenger would need.
“We want to give options for any type of ride use on Lyft,” Cohen said. “If you’re taking a client somewhere and need a luxury vehicle, or if you’re on date night and itap a special occasion, Lux adds another way to use Lyft.”
