EAGLE COUNTY — This summer is shaping up to set another lodging revenue record in the Vail Valley. But this time, the news is about pricing, not occupancy.
A recent report from Denver-based DestiMetrics, a division of Inntopia, of Stowe, Vermont, has tracked lodging revenue from 20 mountain resorts in eight states. Vail Valley lodges are part of that report.
Across the Rocky Mountain region — Colorado, Wyoming, Montana and Utah lodging revenue for the summer has increased by 8.3 percent from the same period in 2016. That year was also a record.
Ralf Garrison, an adviser to DestiMetrics, said the Vail Valley reflects the trends seen in the broader resort region.
“With the trends we’re experiencing this summer, we’re seeing only nominal variations between resorts,” Garrison said.
That trend shows overall occupancy flat or down slightly compared to 2016, with increased revenue coming almost entirely from higher rates.
Read the full story
