There’s being creative. And then there’s going overboard.
What’s going on at Southwest Plaza, a mall in Jefferson County, may be a bit of both. Construction is underway on a nearly 20,000-square-foot aquarium on the ground floor, a soft pretzel’s toss from the Dillard’s.
When it opens later this spring, SeaQuest Littleton will let paying customers mingle with 1,200 sea creatures, including snorkeling in a tank of sharks and stingrays. Mall management hopes you’ll stop by the food court for a Chipotle burrito on your way in and maybe select a new summer look at H&M on your way out.
“It’s not just retail anymore. You have to have a full experience,” Southwest Plaza general manager Greg Sims said of SeaQuest and other entertainment and experience-based businesses that have opened in the roughly 1 million-square-foot center’s walls in the past few years. “We’re trying to give people a reason to come out — other than shopping — and the shopping benefits from the visit.”
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