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Denver-based beverage company announces Colorado bottled water

Water is privately sourced from Colorado spring, follows 12-step FDA ultra filtration system

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Denver-based beverage manufacturer MSP Inc. last month launched a brand of bottled water that is privately sourced from a location in Colorado.

Colorado Straight Up! Pure Spring Water is sold at all Alberstons and Safeway Colorado locations. The 16.9 and 32 ounce bottles display the Colorado flag with the slogan, “Keep it local, Buy Colorado.”

“We use a 12-step FDA ultra filtration system for the purest water,” Daniel Rogers, the company’s vice president of sales said in a statement.

Straight Up uses a BPA free bottle.

MSP Inc. is a Colorado-native and woman-owned company. Its upcoming expansion will include partnerships with online sites such as Walmart.com and Jet.com.

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