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Aspen Skiing Co. concerned that housing, worker shortages will affect guest experiences

Company raising starting wages, using creative tools to try to entice enough workers

A skier makes turns in fresh powder on Aspen Mountain in five inches of snow on Tuesday, March 30, 2021, in Aspen, Colo. (Kelsey Brunner, The Aspen Times via AP)
A skier makes turns in fresh powder on Aspen Mountain in five inches of snow on Tuesday, March 30, 2021, in Aspen, Colo. (Kelsey Brunner, The Aspen Times via AP)
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Aspen Skiing Co. executives say they are battling the worker shortage by raising wages, renting a hotel in Glenwood Springs and doubling up on duties — but still doubt they will fill all positions this ski season.

The culprit is the lack of housing. Even with the addition of 150 new beds at Skico’s new employee housing complex called The Hub at Willits, chief human resource officer Jim Laing said the company would not be able to house all employees who apply to work.

“Itap really at a critical level,” Laing told the Basalt Town Council Tuesday night. Skico executives hold a near-annual preseason discussion with elected leaders of local governments.

Skico has 1,013 beds in its inventory that it owns or manages. That includes about 750 beds for seasonal employees.

“We’re going to need about double that number of seasonal beds just to maintain our current business model,” Laing said.

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