
Unlike many businesses during the pandemic Home Mortgage Alliance didn’t suffer any downtime.
“It’s been a strong two years for our business,” says Bill Goldberg, president. “We were busy with both new home purchases and refinancing.”
Also, unlike other businesses, Home Mortgage Alliance didn’t have to scramble to let people work from home.
“We were ahead of the game,” Goldberg says. “It’s not common in the mortgage business, but it’s been part of our culture since 2014. We determined that we’d rather have strong talent than require people to be in the office.
The company has space in the Denver Tech Center and at RE/MAX Alliance in Arvada, so employees can work in an office if they want to do so.
Looking forward
Despite the shortage of available homes and the possibility that interest rates will continue to climb, Goldberg remains optimistic.
“The future’s bright,” he says. “I believe the market itself is still very healthy. There’s a lot of construction and more and more buyers are looking for a home.”
Home Mortgage Alliance also will continue to adapt and innovate to meet the needs of customers and employees.
Goldberg knows his employees can work remotely and get the job done, and more customers want to take advantage of electronic closings and electronic notaries.
But some customers, especially first-time homebuyers, appreciate the personal touch.
“Buying a home and getting a mortgage is an emotional transaction,” Goldberg says. “When people want to meet face-to-face, we can still do that.”
Working in Colorado

While living and working in Colorado is always a bonus, having the ability to spend more time outside during the pandemic was especially important.
“It was easy to social distance when you’re on a hike or riding a bike,” he says.
Goldberg, who grew up outside New York City, can’t imagine living anywhere else.
“There are so many different things you can do,” he says. “People love living in Colorado. They’re here because they want to be here.”
No. 3
Years named: 5
Founded: 2014
Headquarters: Denver
Employees: 82
Locations: 6
Facts: Home Mortgage Alliance started as a joint venture between Stearns Home Loans and RE/MAX Alliance and has grown to be a top mortgage lender in the greater Denver area.



