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Denver sets new records in visitor numbers and spending in 2023, passing $10 billion for first time

More than 37 million visitors came to Denver last year, with California the out-of-state leader

Denver Botanic Gardens' Summer Concert Season, pictured in 2023. (Scott Dressel-Martin, provided by Denver Botanic Gardens)
Denver Botanic Gardens’ Summer Concert Season, pictured in 2023. (Scott Dressel-Martin, provided by Denver Botanic Gardens)
DENVER, CO - OCTOBER 2:  Staff portraits at the Denver Post studio.  (Photo by Eric Lutzens/The Denver Post)
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Visit Denver, the city's tourism sales and marketing agency, said last year's visitor total of 37.4 million was a 3% bump over 2022. And the $10.3 billion in Denver's tourism revenue last year outpaced the $9.4 billion collected the prior year by nearly 10%.
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