NEW ORLEANS — Fresh off ending an eight-season playoff drought, the Broncos opened their season ticket renewal process Thursday with prices rising at a rate below industry trends.
Season tickets will rise by roughly 8% across nearly 20 sections of Empower Field at Mile High, according to data provided by the team. That increase falls well below an average increase of 12% for other NFL teams playing nine home games in 2025.
The price adjustment stems from multiple data-driven factors, including primary and secondary market demand along with league and market research as the team returned to the playoffs after an eight-year drought.
Despite the increase, 25% of the Broncos’ tickets still remain under $100, according to a club official.
Since purchasing the team in August of 2022, the Walton-Penner ownership group has spent approximately $100 million upgrading Empower Field and improving fan satisfaction.
According to league data cited by the team, the Broncos have gotten better, ranking 10th in customer service, top five in gameday experience and top three in ticket demand.
Team president Damani Leech sent a letter to season ticket holders on Thursday thanking them for their support and detailing how they could renew their tickets.
The Broncos’ success has had an impact — even for a team with the longest sellout streak for a professional sports franchise in one North American city since 1970. The season ticket renewal rate was 96% last season and is currently tracking at 98%. The waitlist has jumped from 108,000 to 110,000 year over year, per the club.
The Broncos have remained a popular watch with tickets going for 35% above face value on the secondary market as recently as last year. This season the Broncos will play a strong nine-game home schedule featuring the Dallas Cowboys, Green Bay Packers, New York Giants and defending champion Kansas City Chiefs.
