has struck a 20-shop franchise agreement to boost its presence around Denver, partnering with Red Butte Hospitality, led by partners Vince Burkett and Jeremy Carl.
In the site selection phase, Burkett and Carl plan to prioritize high-visibility locations in suburban communities surrounding Denver, including Highlands Ranch, Westminster, Aurora, Arvada and Brighton.
The sandwich shop chain has plans to open . Potbelly is also closing in on its 500th U.S. location ahead of its 50th anniversary next year, marking a step toward its long-term goal of more than 2,000 locations nationwide.
Colorado is a for the chain, which has 10 shops in the state, including locations in Lower Downtown, the Denver Tech Center and Park Meadows
“From the first time I walked into a Potbelly with my family, I was a fan,” Burkett said.
“The food was as great as advertised, but it was more than that. There was an energy and comfort to it – the ‘good vibes’ part was very real. I’m delighted that RBH can help bring that same atmosphere across the Denver metro, where there is a strong opportunity to grow across a wide range of neighborhoods that each have their own identity, while still creating consistent, go-to dining spots that community members can continue to enjoy for years to come.”
With the 20-shop agreement, RBH qualifies for the brand’s , an initiative designed to support franchise partners committed to accelerated and multi-unit growth.
The program provides financial incentives to operators who commit to developing at least 15 shops within eight years and open locations ahead of their scheduled timelines.
“Denver is a market that continues to grow dynamically, with increasing residential activity and commercial development occurring across the city and surrounding communities. A legacy brand like Potbelly fits exceptionally well into that kind of environment, as it is designed to grow alongside each neighborhood while building meaningful connections with residents,” Carl said.
Founded in Chicago, Potbelly has been serving neighborhoods for nearly 50 years, offering toasted sandwiches, salads, shakes and baked cookies.
“We are thrilled to be building on our presence in Denver with partners who bring both strategic vision and a thoughtful approach to growth,” said Jennifer Durham, Senior Vice President of Franchising and Development.
Last year, Potbelly was acquired by , a family-owned leader in the convenience store industry.
