Weddings aren’t the only thing Anne Marie Carroll is celebrating.
After founding film-it-yourself videography company Wedding Weekender 17 months ago, the 30-year-old netted a $350,000 investment on ABC’s “Shark Tank” from celebrity investor Kevin O’Leary.
“Wedding Weekender is about not going after those curated moments and having that feeling of being there,” Carroll said in an interview with BusinessDen. “When itap your cousin or friend recording, how special it is that their loved ones captured those moments too.”
Carroll’s business sends out Sony camcorders to betrothed couples, who then encourage family and friends to capture up to eight hours of video footage during their wedding. Those clips are later made into a video made by the Wedding Weekender team and sent back to the newlyweds.
Carroll gave up 20% of the company, double what she initially was asking for when she went into the tank. In the episode, O’Leary described himself as “the wedding shark.” He previously backed wedding registry business Honeyfund on the show.
The episode was filmed in June and the deal closed on the same day the episode aired last month – something that doesn’t always happen for Shark Tank contestants.
“I am the wedding guy,” said O’Leary, who is also known as Mr. Wonderful. “I love love.”
Carroll said the business has posted $3.4 million in lifetime sales. She hit the first million in January 2026 and passed the $2 million mark in May on Wedding Weekender’s one-year anniversary.
So far, she’s delivered 1,500 wedding videos to customers who pay $729 or $989 for one or two camcorders. Wedding Weekender shares the raw footage within three weeks of getting the camera back, and sends the edited video in another five to seven weeks. The cheaper package video is three to five minutes, while the pricier package gets you five to seven minutes.
Guest shark MrBeast, the YouTube star whose real name is Jimmy Donaldson, said on the show that he was quoted at $17,000 for a videographer for his wedding.
“The average cost for a videographer is $4,000 to $10,000, and this was the number one vendor couples were giving up,” as they planned their weddings, Carroll said. “There’s been this surge in the nostalgia of camcorders, the authentic imperfect ways to capture moments. Why can’t we just ask our family and friends?”
The business has also been profitable, operating at a 50% net profit margin as of early summer, when the Shark Tank episode was recorded. That number has dipped a little, though, to keep up with increased demand and hiring over the summer. At one point, Wedding Weekender’s hundreds of camcorders were all booked up and reservations were paused.
Carroll, who had a career in advertising before starting Wedding Weekender, got married herself in August 2024. But it wasn’t until a month later, when she was laid off from her ad job, that the Minnesota native started seriously considering founding her own business.
After seeing the struggles of wedding videography first hand, Carroll, who moved to Denver six years ago, bought a Sony camcorder for $700 and launched a Squarespace website for $300 before filming her own social media videos to market the business.
Kevin O’Leary and Anne Marie Carroll shake hands.
Anne Marie Carroll took a deal with Mr. Wonderful despite having two offers on the table that would’ve had her give up less equity. (Courtesy Daniel Delgado Jr./Disney)
Outside of the Shark Tank investment, thatap the only outside capital thatap gone into the business. She now has 20 full-time employees and 80 contractors for editing. Wedding Weekender also has an office in Arvada, where she and four other staffers work from.
With O’Leary’s cash infusion, Carroll said she’ll hire more post production staff, buy more camcorders to keep up with orders and also continue building out a Wedding Weekender portal. From there, customers can track their purchase from the camera shipping to the delivery of the finalized wedding video, which you can also download from there.
“Itap like our own Domino’s tracker,” Carroll said through a laugh.
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