Alpinist magazine’s popularity is on the climb
Jackson, Wyo.-based Alpinist magazine is making waves in the climbing world with its combination of National Geographic-quality photos and New Yorker-style literary dispatches celebrating the soul of the alpine experience around the planet. The glossy mag taps the heart of the most core climbers while remaining easily approachable among the less-core, who simply appreciate a well-scripted read with awe-inspiring photographs. In its first 10 issues, it has emerged as the definitive climbing chronicle, the type of magazine that remains archived in climber libraries next to dog-eared guidebooks and adventure books. The quarterly magazine’s popularity is soaring despite a hefty subscription price – $46 a year – that allows more room for dense tomes probing the depths of the alpine soul and little space for distracting advertisements. From fun snippets to first-person accounts of tremendous alpine feats on the most remote rock to probing glimpses of the prevalence of marijuana use in the climbing community, Alpinist lets even the armchair climbers feel the heartbeat of a timeless pursuit for going vertical in the hills.
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