Participating in a reality show is a gamble for large businesses, especially those that tend to be controlling of their public image, but Frontier Airlines chief executive Jeff Potter is optimistic about what “Flight Attendant School” will mean for the company.
The reality show, which airs on the Travel Channel on Thursday, follows recruits through Frontier’s flight-attendant training.
On Monday night, Potter told more than 400 employees gathered for a sneak peek that they would “walk away from this (feeling) extraordinarily proud to be part of Frontier.”
Cathy Sharpe wasn’t prepared for how compelling the show was or how rigorous her company’s flight-attendant training is.
“I’m going to tell all my friends,” said Sharpe, who works in accounts payable.
Other employees said they were excited about their co-workers’ taste of fame but were nervous about what kind of “reality” will be revealed.
The drama on “Flight Attendant School” focuses on whether students will make it to graduation, not on the trials of travel or the follies of passengers.
Annie Elliott, one of the flight attendants-in-training who were filmed, said the show was better than she expected.
“I think it’ll be good recognition for Frontier and … great recognition for flight attendants,” she said.
Staff writer Kelly Yamanouchi can be reached at 303-820-1488 or kyamanouchi@denverpost.com.
