Heather Gallien’s and Eric Trujillo’s sleek advertising and marketing
agency, Idée Force Communications, is an aesthetic reflection of how the
advertising world is morphing to reach an emerging generation.
For instance,
Idée Force’s offices, north on Blake Street and far outside the boundaries
of both LoDo and the Ball Park neighborhoods in other words on the sharp
edge of redeveloping Denver smack of clean lines, cool color and glittery
stainless steel.
Trés hip. Super, uber-cool.
The location is also illustrative of Idée Force’s edgy space in Denver’s advertising market. As advertising dollars rapidly steer further and further away from conventional outlets television, newspaper, magazines and radio more and more ad agencies and their clients are turning to blogs, cell phones, iPods and the Internet. All things electronic, all things swift, all things sleek and all things decidedly sexy.
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