Fraser will keep its moniker as the “icebox of the nation” despite calls for a more marketable alternative, the town manager said today.
Instead, the community between Winter Park and Granby will update its decades-old official logo, the town board of trustees decided.
“There’s an awful lot of passion about our history and this (decision) is reflective of that,” said town manager Jeff Durbin. “We are going to move forward on maintaining our motto of ‘icebox of the nation.”‘
The Grand County town, which boasts an average annual temperature of 34.8 degrees and hits lows of minus-40 in the winter, gained its moniker in the 1950s when it regularly made the evening news as the coldest spot in the country.
A resident who works for a company building new homes first suggested that the fast-growing resort area needed to chill the icebox tagline.
Durbin said a committee comprised of himself and two trustees would be working with graphic artists in the area to update that town’s icon to replace the decades-old image of a horsedrawn logging wagon.
