Starting today, consumers will be able to go online to find all homes on the market in Colorado.
Denver-based Metro Brokers Inc. is launching ColoradoHomeStop.com at the Inman Real Estate Connect conference in New York.
The company spent two years and more than $2 million to develop the site, which ultimately will incorporate the state’s 22 multiple listing services into one site, said Mark Eibner, chairman of Metro Brokers’ information technology committee. The initiative was paid for by the organization’s 2,000 members.
The advertising-free site takes the map-based real estate search to a new level of interactivity, building proprietary AJAX technology onto the Google Maps mapping platform.
Metro Brokers partnered with WhereToLive.com to integrate the company’s real-time SmartMap search technology into the website.
Among the features it offers are:
Street-level, aerial satellite and hybrid views of the property;
A photo tour of each property;
Neighborhood and school information specific to a property;
A map of each property and driving directions.
Users also can print property brochures, request additional information, schedule showings via the web and compare up to four properties side-by-side.
Metro Brokers has purchased the ColoradoHomeStop domain name in all 50 states in anticipation of launching the site – and the real estate company – nationally.
“This is an opportune time for Metro Brokers to move outside Colorado,” Eibner said. “In 2007, we’re looking at a couple of different routes for national expansion.”
Staff writer Margaret Jackson can be reached at 303-954-1473 or mjackson@denverpost.com.
