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Getting your player ready...

You know you live in a prosperous nation when you’re handed a press release about the expansion plans of a health insurance provider – for dogs and cats.

Not that I’m surprised. I’ve seen friends equip their dogs with sunglasses secured with an elastic strap, stick little baseball caps on their dogs’ heads to shield them from the sun, feed their dogs beef-flavored bagels from Einstein Bros. on Saturday mornings and Frosty Paws ice cream-like treats for dessert.

Whatever. It’s their money. And really, it’s kind of cute.

Given this level of anthropomorphism and the vast number of dog owners in Denver, it shouldn’t have been a surprise when Veterinary Pet Insurance, which bills itself as “the nation’s oldest and largest provider of pet health insurance,” announced March 19 that it is opening a claims processing center in Denver.

The 25-year-old firm says it plans to have its new facility open by the end of May on 1325 S. Colorado Blvd., to better serve customers in the central and eastern time zones. It will be VPI’s first location beyond its Brea, Calif., headquarters. The firm says it initially will employ about 25 claims specialists.

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