New York – CBS Radio and MSNBC both said Monday they were suspending Don Imus’ morning talk show for two weeks as a protest grew about his reference last week to members of the Rutgers women’s basketball team as “nappy-headed hos.” The suspension begins next Monday.
MSNBC, which telecasts the radio show, said Imus’ expressions of regret and embarrassment, coupled with his stated dedication to changing the show’s discourse, made it believe suspension was the appropriate response.
“Our future relationship with Imus is contingent on his ability to live up to his word,” the network said.
Imus, who has made a career of cranky insults in the morning, was fighting for his job following the joke that by his own admission went “way too far.” He continued to apologize Monday, both on his show and on a syndicated radio program hosted by the Rev. Al Sharpton, who is among several black leaders demanding his ouster.
Imus could be in real danger if the outcry causes advertisers to shy away from him, said Tom Taylor, editor of the trade publication Inside Radio. The National Organization for Women is also seeking Imus’ ouster.
“Everyone is on tenterhooks waiting to see whether it grows and whether the protest gets picked up more broadly,” Taylor said.
Imus isn’t the most popular radio talk-show host – the trade publication Talkers ranks him the 14th most influential – but his audience is heavy on the political and media elite that advertisers pay a premium to reach. Authors, journalists and politicians are frequent guests – and targets for insults.
