Most everyone knows of Colorado’s world-class vacation options – Aspen, Vail, Steamboat Springs, Mesa Verde National Park, skiing like nowhere else on the planet, rafting, camping, hiking and sightseeing.
They could use a visibility boost, and they might get it, thanks to a record $19 million tourism budget earmarked to spread the word, worldwide, that Colorado is the place to park the RV.
Almost as notable as the $19 million message is the messenger; the ad firm tabbed to spread the word isn’t even headquartered in Colorado.
The Colorado Office of Tourism has cast its lot with MMG Worldwide, a Kansas City, Mo.-based advertising and marketing firm with annual billings of $100 million that works exclusively in the travel and hospitality industries. Since 1981, casinos, resorts, airlines and hotels have spent untold dollars with the firm to ensure that their particular piece of paradise gets front-and-center positioning when travelers research and then decide how and where to spend their travel dollars.
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