Getting your player ready...
PROVIDENCE, R.I. — Hasbro Inc., the world’s second-largest toy company, plans to take out newspaper ads to distance itself from a string of lead-paint-related recalls that have plagued its competitors, Hasbro chief executive Alfred Verrecchia said Thursday.
The ad, in the form of a letter to consumers, will appear next week, Verrecchia said.
He said the message will be that Hasbro has had no recalls for lead or other dangerous chemicals, and people can feel good about buying Hasbro toys.
