Gov. Bill Ritter launched an ad campaign Monday that gives tips on saving energy at home.
The governor is shelling out $100,000 from his clean-energy fund to air ads on television and radio for one year. The ads are part of Ritter’s New Energy Economy campaign that began earlier this year.
The ads range from 10 to 30 seconds, and they send a simple message: Turn down the thermostat, unplug unused appliances, turn off the lights and use alternative transportation.
The 30-second television ad shows Ritter following the four steps to save energy. It ends with Ritter high-fiving Denver Mayor John Hickenlooper as the two leaders pedal down a walkway.
Megan Castle, a spokeswoman for the governor’s energy office, said that if residents follow the four tips, it will save them energy and money.
“It just shows you little things that make a difference,” Castle said. “Maybe you never thought that your cellphone charger, when it’s plugged in, still uses energy.”
The television ads will air through Comcast on channels such as CNN and TLC. An ad will also air on KCNC-Channel 4 for one month, and the governor’s office is pushing local stations to use the ads as public-service announcements.
Tom Plant, director of the governor’s energy office, said the ads provide a valuable message.
“There’s a desire on the part of the people to do things that will not only lower energy use but also save them money,” he said. “And we feel we can play an important role in getting that message out.”
For additional tips on how to save energy, visit .
Christopher Sanchez: 303-954-1698 or csanchez@denverpost.com
