Getting your player ready...
NEW YORK — Makeup sellers seeking to stand out amid crowded cosmetic counters are expanding into a niche once confined to those living under the scrutiny of the lens: high-definition makeup.
The cosmetics used for newscasters, models and actors are becoming more popular among women who want to appear like they would in HDTV: lifelike, flawless and picture-perfect.The cosmetics work when particles in them reflect light instead of absorbing it. Morningstar analyst Michelle Chang says there is a “push for innovation” because the industry is so saturated with products. The Associated Press
