SALT LAKE CITY — Utah’s growing tourism industry and the star-studded Sundance Film Festival are being targeted for a boycott by bloggers, gay-rights activists and others seeking to punish the Mormon Church for its aggressive promotion of California’s ban on same-sex marriage.
It could be a heavy price to pay. Tourism brings in $6 billion a year to Utah, with world-class skiing, the spectacular red-rock country and the film festival founded by Robert Redford among the state’s popular draws.
“At a fundamental level, the Utah Mormons crossed the line on this one,” said gay-rights activist John Aravosis, an influential Washington, D.C.-based blogger. “They just took marriage away from 20,000 couples and made their children bastards. You don’t do that and get away with it.”
Salt Lake City is the world headquarters for the Church of Jesus Christ of Latter-day Saints, which counts about 62 percent of Utah residents as members.
The church encouraged its members to work to pass California’s Proposition 8 by volunteering their time and money for the campaign.
Thousands of Mormons worked as grassroots volunteers and gave tens of millions of dollars to the campaign.
The ballot measure passed Tuesday. It amends the California Constitution to define marriage as a heterosexual act, overriding a state Supreme Court ruling that briefly gave same-sex couples the right to wed.
The backlash against the church — and, by extension, Utah — has been immediate. Protests erupted outside Mormon temples, Facebook groups formed telling people to boycott Utah and websites such as began popping up, calling for an end to the church’s tax-exempt status.
Aravosis is the editor of the political blog , which has about 900,000 unique monthly visitors.
