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BEVERLY HILLS, Calif. — Throwing your money around is so pre-recession. As the economy weakens, the wealthy and businesses that cater to them say it’s more common to play down affluence. Retailing experts call it luxury shame, or stealth wealth.
Some shoppers are asking cashiers at high-end stores to put their purchases in plain bags and ship them home so they can walk out without any bags at all.
“There’s a sense of there being a gaucheness in spending in excess and coming home with a Louis Vuitton or Chanel bag,” says Lucyann Barry, a personal shopper and stylist for New York’s ultra-rich. The Associated Press; AP file photo
