Of the 64 paid spots during NBC’s telecast of the Super Bowl, the one viewers remembered most was the Dalmatian and the Clydesdale fetching sticks/branches for Budweiser, according to new data. According to Nielsen, ads for Bud Light Lime and were seen by the most viewers103.2 million of them — Sunday.
Other findings from Nielsen’s annual report on Super Bowl advertising:
• Some 151.6 million people watched at least six minutes of Super Bowl XLIII, the largest reach for a TV event.
• The broadcast carried more than 38 minutes of advertising.
• Doritos’ crystal-ball-to-the-crotch ad? A hit with the testosterone crowd.
• “Emotional and feel-good ads by Budweiser and Pedigree resounded with women; men tended to like commercials with more slapstick humor produced by brands like Doritos and Pepsi.” Joanne Ostrow, The Denver Post
‘s ad with auto racer Danica Patrick tied with Bud Light Lime for the most viewers, according to Nielsen.
