Getting your player ready...
Wendy’s/Arby’s Group Inc. is trading French-toast sticks for breakfast wraps. Starbucks Corp. is introducing its first “value meals.” Panera Corp. spent two years developing a new coffee blend.
The restaurant chains are taking another run at more- profitable morning meals as customers trim spending on lunch and dinner. Across the industry, sales during early hours have grown faster than other segments in the past five years, according to data from NPD Group.
