Getting your player ready...
NEW YORK — U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared with previous years, according to an analysis released Monday.
The report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP said that revenue from online ads — which companies such as Google and Yahoo heavily rely on — totaled $6.1 billion in the last three months of 2008. That was an increase of less than 3 percent from the same period in 2007. Back then, Internet advertising was up 24 percent over the previous year.
