The Nash Finch Co. said Wednesday it will discontinue the 10 percent-plus pricing policy at Avanza stores that prompted lawsuits in Denver and Adams counties.
Avanza had charged shoppers an additional 10 percent on purchases at the register.
In an e-mail statement, Nash Finch spokesman Brian Numainville said Avanza has opted for a new strategy.
“One thing that has not changed is Avanza’s dedication to offering its customers low prices on the products they demand,” he said.
Attorneys Craig Silverman and David Olivas filed suit in November, contending clients in Denver and Adams counties had been tricked into paying higher prices than advertised.
Those cases will proceed, Silverman said.
There are two Avanza stores in Denver and one in Greeley. Nash Finch also owns Sun Mart Foods in Sterling. They market to Hispanic shoppers.
Nash Finch, based in Minnesota, is the second-largest wholesale food distributor in the country.
Silverman said the 10 percent-plus pricing policy was used only in Avanza stores.
“There’s been a gradual change to make it less deceptive, but we’re glad that it has culminated in the total elimination of this deceptive pricing policy,” he said.
George Plaven: 303-954-1638 or gplaven@denverpost.com
