Crocs Inc. laid off 38 employees at its Niwot headquarters this week.
The cuts account for about 9 percent of the workforce at the local site and affect a variety of positions. About 430 people were employed at the Niwot operation.
“It’s part of our previously announced plans to restructure the organization,” Crocs spokeswoman Tia Mattson said Thursday.
In 2008, Crocs reduced its worldwide employee count by 2,100 people, and at least 100 people were laid off locally in efforts to “right-size” the company’s operations in the midst of slumping demand and a weakened retail environment.
In January, Crocs cut 14 positions companywide as part of further restructuring efforts. Crocs employs fewer than 3,000 people companywide.
In a March filing with the Securities and Exchange Commission, accounting firm Deloitte & Touche LLP said it had “substantial doubt about the company’s ability to continue as a going concern.”
Crocs’ 2008 revenue declined by 15 percent to $721.6 million, and its net loss totaled $185.1 million. Its revenue had increased 138 percent in 2007 over 2006.
Crocs expects to incur further losses this quarter, according to the March 17 filing.
Crocs, which has a new chief executive in footwear industry veteran John Duerden, will report its first-quarter earnings Thursday.
