Getting your player ready...
Prudential Insurance may ask you to purchase a piece of the rock, but a piece of a mountain — Magic Mountain in Vermont — might be more fun. In recent years, Magic has struggled to stay open, needing costly maintenance, losing money, changing hands and even closing in the 1990s. Now, its president is banking on devout patrons to help keep it running, offering them a chance to buy a piece of the mountain. The focus is convincing skiers the return on their investment will be worthwhile. “It’s an emotional return. It’s a preservation society as much as anything,” said Jim Sullivan, the managing partner and a former ski racer. The Associated Press
