CARLSBAD, Calif. — Microsoft has introduced a search engine with enhanced shopping, travel and sorting features, an effort to show that Google can’t do everything. Microsoft chief executive Steve Ballmer unveiled the new service, called Bing, at a technology conference Thursday. The program will be available over the next several days, accompanied by the company’s first broad advertising campaign promoting a search engine.
Microsoft has an eighth of Google’s U.S. market share in Internet searches and is seeking areas where Google doesn’t deliver exactly what users want, said Mike Nichols, Microsoft’s general manager for search products.
“We don’t have any illusion that people will wholesale change their behavior in a massive way,” Nichols said. Bloomberg News
