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CHICAGO — The Sears Tower, one of the world’s iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday in a downtown ceremony marking a new chapter in the history of the giant edifice that has dominated the Chicago skyline for nearly four decades.

Mayor Richard Daley unveiled the tower’s new name with the help of Joseph Plumeri, chairman and chief executive of Willis Group Holdings.

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